Poor customer service can affect a business in a variety of ways. This is especially true for small businesses that rely on repeat business and positive word-of-mouth advertising for its success. In addition to running the risk of alienating current customers with sub-standard service levels, chronically poor service can impact the business’ potential for attracting new customers as well.
Loss of Current Customers
Poor levels of customer service can cause you to lose even the most forgiving of customers. Consumers tend to do business with a company because it’s convenient, it’s a habit, or they’re looking for products or service that’s hard to find elsewhere. Even these stalwart customers can be turned away by inferior levels of service.
Loss of Potential Customers
Poor customer service has the potential to cost your business customers before they even buy a thing. When new patrons walk into a business and find themselves ignored, talked down to or subjected to long lines and uneducated employees, they might head for the door before they even reach for their wallets. Anything that makes it challenging or unpleasant for a person to do business with you should be cause for alarm, warning you that your service levels need improvement.
Loss of Reputation
A reputation for poor service can be hard to shake. It can keep other businesses from partnering or working with you. It also can turn away good employment candidates who might assume that if customers are treated poorly, employees are treated badly as well.
Loss of Profits
Poor customer service typically results in fewer customers, whichtranslates into lower sales and profits for your business. This can initiate a vicious cycle in which a company tries to save money on staffing or customer service training, which makes service levels spiral downward even further. A company that can’t keep pace with the financial demands of running a business faces increasing operating debt and ultimately, a loss of the business.
We are always ready to assist with any concerns you may have regarding your business. If none of these points are an issue, ask yourself what do you do to reward your most valued clients?? We are happy to work with you and have some ideas on rewarding your high value clients, like a customer appreciation day!!! Customers/clients love the attention and recognition.
If customer service is an issue then you need help A.S.A.P.
Contact me at rjnltd.com.